The Super Bowl 52 style guide provided by the NFL here had some great content to play with. I ended up using a lot of it for exploratory concepts that played into the guidelines and region (Minnesota). With the success of the SB51 product, my goal was to continue to represent the ’47 Brand in a way that was different than what the NFL was used to seeing from the company.
Although it would have been fantastic to also incorporate the more elevated apparel that was developed to coincide with the headwear, the company decided to roll out with 4 pieces that would speak to its’ “elements” product offerings. With this focus, concentration was put into more technical aspects of the product including water resistant reflective heather material with insulated grid fleece lining, reflective print details, reflective Heat Transfer TPU elements in alternative locations, and reflective metallic embroidery. To further drive the regional narrative of cold weather Minnesota, a trapper was added wit